Virginia Black Whiskey 75 cl

Product Information

Whatever your choice, you’re sure to enjoy the smooth and subtle flavour sensations contained within this dark amber liquid. It’s not uncommon for an artist to attach their name to a liquor brand; it’s been done dozens of times.

Virginia Black is a blend of three handpicked bourbons which are two, three, and four years old respectively. the study analyzed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings using Vivino for wine and Distiller for liquor. Drake was looking to expand his brand into new terrain, and Hocking had previous experience working in the beverage space with his prior product DeLeón Tequila. Some combination of money and passion undoubtedly motivated Jay-Z to become part-owner of D'Usse cognac, and Matthew McConaughey to develop a whiskey for Wild Turkey (via Men's Journal). The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.It was launched in 2016 as a collaboration between Drake + Brent Hocking (creator of DeLeón Tequila) and received a significant amount of initial traction, but I haven’t heard much about it since. As is the case with Diddy and DeLeón, Drake landed an equity stake in Virginia Black after putting his own money into the venture (“I wouldn’t have allowed it any other way,” says Hocking). The finish is too short, but you’re left feeling like you’ve sipped a real bourbon and not a rapper’s knockoff. But if you want to do this right—and you’ve seen what works and what doesn’t work in celebrity liquor—you’re going to have to be all in. By using a Rye forward bourbon mash bill and aged in American White Oak, Virginia Black is teeming with aromas of butterscotch, toasted oak and honeysuckle.

Virginia Black Whiskey was released a few days after the release of his hit album "Views", and is sure to be as big a smash as his singles "Hotline Bling" and "One Dance". The end product of Drake's new whiskey collaboration with Brent Hocking was Virginia Black; a personally selected collection of two, three, and four-year-old bourbon whiskey focused on a high-rye content and finished with a decadent profile. Hocking told Business Insider Indiana is "where all the corn is" – bourbons by rule must be at least 51 percent corn, according to the American Bourbon Association. You’re probably like most, and don’t care all that much about Jay Z’s “Champagne” or Nikki Minaj’s wine.

Virginia Black is a collection of American Bourbon Whiskey, aged two to four years, focused on a high-rye content. Drake will be giving Virginia Black an additional boost this fall throughout his ongoing Summer Sixteen Tour, which will include VIP Virginia Black lounges and “some very cool branded stuff,” according to Hocking.

Virginia Black is a collaboration between multi-platinum selling Hip Hop icon Drake and Brent Hocking, the founder of DeLeón Tequila.This is generally due to local alcohol restrictions, public safety concerns, or courier availability. He’s cultivated the image of a more introspective, thoughtful artist, perhaps one who has real dedication to quality. If the women love it, the men will follow,” Hocking mused; Drake seemed a perfect conduit to attract both demographics. A shared passion for style, music, and the pursuit of taste led them on a quest to redefine whiskey.